Demo submission is part of the release process you must go through if you want to keep your foot in the door of the music industry after ringing the bell.You’ve finished a track. You’re confident it’s a gem, and it’s time to take it out there and send the demo to the professionals. Well… not so fast!
Maximize your chances of being read and listened to with this quick do’s and don’ts list.
1. do your homework
Research the label before sending them anything to make sure you follow their instructions when it comes to submitting demos. If a form on a dedicated page is the way to go, don’t send a cold email to a generic or direct email, it will go straight to the bin.
2. keep it short
Label managers are busy people. They receive countless emails daily, spend hours in meetings, etc. Therefore, if you end up messaging them (see tip 1), your email shouldn’t take more than a minute to read. The person you send an email will know instantly by the size of the text if it’s worth their time and attention. Cut to the chase.
3.perfect spelling and grammar
If you want to be treated like a professional, you must sound and look like one. Grammar and spelling software are everywhere to be found; you’ve no excuse to leave mistakes here and their (oops). Control it more than once, this very email could change your life, and you only have one chance to make an impression. Make it count.
4.personalize your message
You’re far more likely to be considered and get a response from someone who feels you wrote to them personally and not copy-pasting some template text. Also please, never send your demo to multiple people on cc or bcc! That’s the biggest no-no out there!
5. don’t send unfinished stuff
Unless your demo is a real demo per se, and you’re sending it to be recorded by another artist, you’ll want to send finished material. But please DO NOT say it’s not mixed and mastered. They won’t even bother listening to the song if you do. Mixing and mastering engineers are cheap these days and work remotely; you have no excuse to send something unfinished. This isn’t 1997; label managers have tons of other songs to listen to. If you really can’t afford to spend a few hundred bucks on it,
then sit on the track until you can learn some basic mixing tricks to help you deliver the best product possible.
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